The Extra Mile

Our Commitment to the Best

Why Quality is Key

What does quality mean when it comes to nutrition, and how exactly does it influence equine health and performance?

At Platinum Performance®, quality is what we strive for every day, in each ingredient we source and in every formula we produce for your horse. It is the standard by which all things are measured — ingredient purity, product efficacy, manufacturing practices and client service.

Since 1996, we have endeavored to provide the best quality products on the market. Quality matters, and it is something on which we will never compromise.

What It Takes To Guarantee Top Quality

Far more than simply a claim on a product label, real quality starts long before a raw ingredient enters the doors of the Platinum Performance® facility in California. With a rigorous vetting process in place, every supplier must meet a strict set of requirements. We live by the old adage, “trust but verify.” At Platinum, we are fanatical about all things related to the quality of the products that bear the Platinum brand. We fully understand that the health and safety of your horse is in our hands. Quality means results, and we value being a part of the health of your horses.

“Choosing the ingredients that come together to make our formulas is one of our greatest responsibilities,” says Dustin Mojonnier, Director of Production at Platinum Performance®. “We scour the world for the absolute best quality ingredients we can find,” he continues. “We’re looking for excellent bio-availability (absorbability), impeccable safety standards, verified research and a track record of results.”

When Only The Best Will Do

Platinum Performance® formulas are only as good as the ingredients that make up each one. It is the intricate details that yield big results. Our quality team takes great responsibility in the research and verification behind each of Platinum’s raw ingredient sources — a tedious process that we take tremendous pride in.

From the very beginning, Platinum Performance® products have always been made from almost entirely human-grade ingredients. By sourcing human-grade ingredients rather than animal grade, ingredients are manufactured, stored and shipped with increased care and control.

Since the inception of the company, this insatiable attention to detail moved our late founder, Dr. Doug Herthel, to choose quality and efficacy over cost, knowing that being the low-price leader was not who we were. The health of every horse is a core value that’s woven into the fabric of the Platinum culture. Nutrition, however, can be the most economical decision that a horse owner makes in regard to their horse’s health. It’s about prevention and giving each horse the right nutritional support that can help avoid costly problems later on. It is preventive medicine and veterinarians fully appreciate the power of prevention and increasingly turn to nutrition as a tool to influence everything from inflammatory levels to joint health and digestive conditions. We have worked tirelessly to earn the trust of veterinarians, and it is not something we take lightly. Having veterinarians recommend our products is a privilege and has been the company’s inspiration from day one, helping to bring a greater understanding of the importance of nutrition to horse owners across the country.

“A lot of people may look at the level of testing we do and question if it’s really necessary. To us, there is no question. Every animal, from family pony to Olympic contender, deserves our complete attention to every detail.”
— Brad Marr, Director of Quality

We Test, Then Test Again

All products are made in-house in California. The Platinum facility looks and feels like a research laboratory— a striking departure from the feed mill-type atmosphere that many envision when picturing the manufacturing of animal supplements. The facility is impeccably clean with state-of-the-art manufacturing technology and quality-testing capabilities. It boasts both NASC certification and GMP registration, joining only a handful of other animal supplement companies to have such quality control regulations.

“Producing all of our products in our own facility gives us much greater control,” says Conor Keegan, who oversees in-house quality testing at Platinum Performance®. “We approve any potential raw material by subjecting it to our own in-house and third-party lab testing to verify that identity, potency and purity meet our established ingredient specifications,” he continues. “All Platinum Performance products will contain ‘Made Fresh On’ and ‘Best Before’ dates,” he says. “One of the reasons Platinum products deliver the promised results is that they’re fresh and the integrity of the ingredients is maintained.” Freshness is always important and particularly critical when animals are relying on therapeutic nutrition to support healing and recovery.

A Bright Future

At Platinum Performance®, we are in a continual state of improvement and creation. Founded in veterinary practice, with a dedication to research, there is constant progress happening in the form of new ingredient testing, in-practice feeding trials and university studies. Every formula that we produce is born out of clinical necessity, and it often takes over two years to introduce each new product. We research, source, trial and perfect a product until it proves itself over time. Quality without results is meaningless. With Platinum supplements, we strive to bring our clients the total package every time.

100% Guarantee

NASC GMP Certified

Backed by Research

Countless Results

Tara Hembrooke, PhD

by Tara Hembrooke, PhD, MS,
Platinum Performance®

Literature Cited

Food and Drug Administration. Code of Federal Regulations Title 21 In:
Services UDoHaH, ed.